A handbook on customer relationship marketing. Successful Customer Relationship Marketing explores what companies all over the world are doing and shows what to

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market

Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order th

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat

Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the