This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steami

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to av

As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connec

Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV—streaming onl

This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steami