At least one third of India's billion inhabitants regularly watch Indian soap operas, which have displaced popular cinema as the prime entertainment genre. And

As India celebrated the sixtieth anniversary of its independence, much praise was lavished on its emergence as a major player on the global stage. Its economic

This book examines the phenomenon of prime time soap operas on Indian television. An anthropological insight into social issues and practices of contemporary In

The work argues that new media, social networking sites (SNS), both web and mobile, and related technologies do not exist in isolation, rather they are critical

The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative