This is the first comprehensive text on social psychological approaches to communication, providing an excellent introduction to theoretical perspectives, speci
Social identity and social categorization theories have offered some of the most exciting developments in social psychology - informing work on everything from
This Handbook provides the requisite theoretical and methodological guidelines for undertaking social research addressing relevant contemporary social issues.
Drawing on the non-individualistic perspective of social representations theory, this book presents an alternative view of social identity by articulating the i
For years, social psychologists and anthropologists have argued about the best way to study social representations. This book shows how different empirical appr