SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to toda

From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting an

Sivulka (journalism and mass communications, U. of South Carolina) explores what advertisements for packaged soap and related products reveal about changes in b

The authors explore the many ways that gender and communication intersect and affect each other. Every chapter encourages a consideration of how gender attitude

“Full of schadenfreude and speculation—and solid, timely history too.” —Kirkus Reviews “This is a portrait of capitalism as white-knuckle risk taking,