Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving

Strategic Shopper Marketing provides a uniquely strategic perspective on the “anything, anywhere, anytime” retail revolution. Following the principles set o

The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)-that's over $14 trillion in turnover. And yet the industry isn't

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving