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Sharing Behavior of Brand Crisis Information on Social Media

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This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mech
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The Globalization Conundrum—Dark Clouds behind the Silver Lining
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The Globalization Conundrum—Dark Clouds behind the Silver Lining

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This book brings together experts from four continents (Asia, North America, Europe, Africa) and from varied disciplines to discuss a spectrum of problems creat
Social Media and Society
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Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edit
Elgar Encyclopedia of Consumer Behavior
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Elgar Encyclopedia of Consumer Behavior

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Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such