Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing

Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist

Industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. Features case

Listen to these tactics from an experienced vendor who has attended dozens of events. The author relates his experiences of signing up for local fairs, paying a