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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey
Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, usin