Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-m
Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing c
Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of plati
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmat
Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the m