This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four cont
The ability to prioritise long-term goals above short-term gratifications is crucial to living a healthy and happy life. We are bombarded with temptations, whet
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with custome
Now available in paperback, the Routledge Handbook of Applied Sport Psychology is a definitive guide to the theory and practice of applied sport psychology. It
Clinical sport psychology is a rapidly growing field that brings together research and clinical interventions from both clinical psychology and sport and perfor