With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fierc
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all par
The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and el
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis