With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fierc

A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politi

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

This is the first integrated theory-to-practice text on marketing's role in the political process. It