Innovation and Strategy
| Author | : Rajan Varadarajan |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 371 |
| Release | : 2018-06-29 |
| ISBN-10 | : 9781787548299 |
| ISBN-13 | : 1787548295 |
| Rating | : 4/5 (99 Downloads) |
Book Synopsis Innovation and Strategy by : Rajan Varadarajan
Download or read book Innovation and Strategy written by Rajan Varadarajan and published by Emerald Group Publishing. This book was released on 2018-06-29 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
