In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on w

The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketin

This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relat