The field of strategic management has developed significantly since its birth from "business policy" and "business planning" in the 1960s. Pioneering studies we
Research methods present the strategic management field with great opportunities and challenges. This first volume includes three types of chapters aimed at exp
This entry-level text describes a tested top-down enterprise-wide approach to managing organizations with a predominant portion of their product being scientifi
Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successfu
The field of strategic management has developed significantly since its birth from "business policy" and "business planning" in the 1960s. Pioneering studies we