Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book undersc

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations to

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sens

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the bet