This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cit

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agenci

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h

Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objec

The Rise and Spread of Advertising, Public Relations, Marketing and Branding.