This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider deci

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider deci

Psychological ownership as a phenomenon and construct attracts an increasing number of scholars in a variety of fields. This volume presents a comprehensive and

This book shares the theoretical advancements that have been made regarding psychological ownership since the development of the construct and specifically the

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe