Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of

Over the past three decades the Professional Service Firm (PSF) sector has emerged as one of the most rapidly growing, profitable, and significant in the global

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for g

Professions are increasingly linked with enterprise at a number of interrelated levels. By considering the relationship of professions to the enterprise context