Retailing Principles Second Edition
Author | : Lynda Rose Poloian |
Publisher | : Fairchild Books |
Total Pages | : 0 |
Release | : 2013-03-15 |
ISBN-10 | : 1563677423 |
ISBN-13 | : 9781563677427 |
Rating | : 4/5 (23 Downloads) |
Download or read book Retailing Principles Second Edition written by Lynda Rose Poloian and published by Fairchild Books. This book was released on 2013-03-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.