Scientific Essay from the year 2010 in the subject Tourism, University of Innsbruck (Tourism & Service Industry), language: English, abstract: This Paper focuse

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect

The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75

Positioning of Tourist Destinations presents a new conceptual framework for determining a destination's ideal market position. This book will lend logic and rat

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective