This hard-hitting and engaging examination of polls and American politics asks an essential question: do polls contribute to the vitality of our democracy or ar

From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since. Opinion polls

In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of th

Quantifying the American mood through opinion polls appears to be an unbiased means for finding out what people want. But in Numbered Voices, Susan Herbst demon

Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiri