This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of f

By using Sylver's techniques for attaining their highest goals, readers can discover for themselves how to have better sex and relationships, create more wealth

Critical communication lessons for sustained corporate success The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and execu

"A number of my students commended the readability of the book....It is truly one of a kind in the most excellent way." -Elsie Szecsy, Arizona State University

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience autom