Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creatin

From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different f

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficientl

Partnership Marketing is widely recognised as one of the fastest growing marketing techniques of the twenty first century, and businesses now understand that co

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join