Spradley should be read by anyone who wants to gain a true understanding of the process of participant observation. This text is a follow-up to his ethnographic

While providing an introduction to basic principles and strategies, Participant Observation also explores the philosophy and methodology underlying the actual p

Participant observation is the foundation of ethnographic research design and supports and complements other types of qualitative and quantitative data collecti

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu

Provides a very practical and step-by-step guide to collecting and managing qualitative data,