Install, configure, and manage a robust Customer Relationship Management system using Siebel CRM with this book and eBook.

A practical book and eBook for configuring, automating, and extending Siebel CRM applications.

The book ensures that you know what you are doing and why you are doing it by providing useful insight along with detailed practical instructions. It contains a

Oracle Siebel CRM is one of the world's leading Customer Relationship Management (CRM) suites and used by many of the world's top organisations. Introduced in 2

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually benefici