Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of

The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-def

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that

Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new produc

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were