Despite the publication of several studies examining European retailing in relation to the USA, there is still a dearth of recent research, in English, that exp
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing
This book provides historical, theoretical, and biographical perspectives on two giants of contemporary economics, Jacques Rueff (1896-1978) and John Maynard Ke
After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war econo
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one boo