One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing cultur

Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social med

New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communicat

China in the Era of Social Media discusses how social media is changing the world in an unprecedented way through speed, scope, and depth. In the last decade or

Starting from a history of new media, this book presents the development of network technology and media applications in China, while also examining the relatio