The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech comm

Citing the dangers associated with negative political advertising, a detailed study identifies its link to low voter turnout and discrimination

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elect

As part of the study of emotions and politics, this book explores connections between affect and cognition and their implications for political evaluation, deci