Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horr

"Modern market research has made significant progress in pushing the envelope of analytical models of consumer behavior, but common and highly visible marketing

A New York Times bestseller "Brilliant, funny…the best math teacher you never had." —San Francisco Chronicle Once considered tedious, the field of statistic

A look at modern marketing chronicles the pursuit of the American consumer, describing how companies use spies, hidden cameras, computers, and sonar and EEG mac

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers i