Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses a

Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses a

Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between t

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to t