Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a ful

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who

Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory t

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by w