Metaphor and Intercultural Communication examines in detail the dynamics of metaphor in interlingual contact, translation and globalization processes. Its case-
Placing identity within its cultural context, Fitzgerald offers ethnographic case material to examine the meaning and changing metaphors of ethnicity, male and
Due to China's important status on the global stage, its language and culture have drawn a great deal of attention in academia. Meanwhile, the United States rem
The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum games are explored, as are the issues of the s
The book deals with the important shift that has been heralded in cognitive linguistics from mere universal matters to cultural and situational variation. The d