Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media res

Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. D

This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to

The SAGE Handbook of Social Media Research Methods spans the entire research process, from data collection to analysis and interpretation. This second edition h

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this