"In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication

Provides a framework for understanding the connection between the informational and commercial sides of sports information management. Part I addresses the work

"In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication

Emphasizing the skills required to be successful in sports journalism, this text offers descriptions into the role of the sports reporter's function, as well as

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and founda