Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange empl

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current m