Related Books

How to Measure Digital Marketing
Language: en
Pages: 272
Authors: L. Flores
Categories: Business & Economics
Type: BOOK - Published: 2013-12-15 - Publisher: Springer

DOWNLOAD EBOOK

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics
Marketing Calculator
Language: en
Pages: 304
Authors: Guy R. Powell
Categories: Business & Economics
Type: BOOK - Published: 2012-08-22 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demys
Marketing Metrics
Language: en
Pages: 550
Authors: Paul W. Farris
Categories: Business & Economics
Type: BOOK - Published: 2021-07-27 - Publisher: FT Press

DOWNLOAD EBOOK

Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading market
Measuring Marketing
Language: en
Pages: 358
Authors: John A. Davis
Categories: Business & Economics
Type: BOOK - Published: 2012-11-19 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning t
Measuring Marketing and Brand Communications Performance
Language: en
Pages: 169
Authors: Elenica Pjero
Categories: Business & Economics
Type: BOOK - Published: 2020-02-18 - Publisher: Cambridge Scholars Publishing

DOWNLOAD EBOOK

Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of marketing budg