Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems o
Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally int
Western Europe provides a balanced appraisal of common characteristics and shared problems of the eighteen states lying to the west of the former Iron Curtain.
This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and