Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generall
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it ex
This is a textbook for introductory courses in quantitative research methods across the social sciences. It offers a detailed explanation of introductory statis
This title contains working with SPSS, descriptive statistics, univariate tests, analysis of variance, linear regression analysis, logistic regression analysis,