Grow your business, get more sales and win over more customers with this book on how customers think and act when buyingWe are living in an age of continual mot
There are few areas of modern social science that are as fiercely debated as media psychology. Written by one of the foremost experts on the topic, this is a co
From perception tests and the Rorschach blots to B. F. Skinner and the stages of development, this primer for human behavior is packed with hundreds of ... psyc
Choice Outstanding Academic Title for 2013 Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more whe