Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas su
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace wit
Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand
The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enh