This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of r
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state en