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Marketing and the Low Income Consumer
Language: en
Pages: 76
Authors: United States. Task Force on Marketing and the Low-Income Consumer
Categories: Consumer satisfaction
Type: BOOK - Published: 1971 - Publisher:

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The Low-Income Consumer
Language: en
Pages: 216
Authors: Linda F. Alwitt
Categories: Business & Economics
Type: BOOK - Published: 1996-02-15 - Publisher: SAGE Publications, Incorporated

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Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consu
The poor pay more
Language: en
Pages: 0
Authors: David Caplovitz
Categories: Consumers
Type: BOOK - Published: 1968 - Publisher:

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Bibliography on Marketing to Low-income Consumers
Language: en
Pages: 60
Authors: United States. Business and Defense Services Administration
Categories: Bibliographie
Type: BOOK - Published: 1969 - Publisher:

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Panama's Low-Income Consumers' Brand Loyalty: Panamanian Consumers
Language: en
Pages: 192
Authors: Rossano V. Gerald
Categories:
Type: BOOK - Published: 2011-05-24 - Publisher: Universal-Publishers

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The research problem focused on Panama's low-income consumers' decision making process when shopping for consumer-products. The purpose of the research was to d