The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creat
Post COVID-19, the world will never be the same. The pandemic not only shattered many assumptions about economic developments and growth, but it also challenged
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thu
Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to de