This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an

The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics a

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates