Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our prog

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it,

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,

The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics a