New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional rese

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of vi

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly usin

This work is aimed at both students and practitioners in the commercial property and real-estate sector. It sets out the means and methods by which a commercial