Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relati

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic fra

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups

Based on a major global research study into Global Account Management (GAM), Successful Global Account Managment shows companies how to adopt a radically differ

Based on empirical research from over 240 interviews, the authors present new concepts and trends in global R&D management. Case studies from 18 best-practice c