George Gerbner's cultivation theory provides a framework for the analysis of relationships between television viewing and attitudes and beliefs about the world.

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James

Employing a unique research methodology that enables people to report on their normal activities as they occur, the authors examine how people actually use and

This book is about the question of existence, the meaning of ‘life’. It is an enquiry into the contemporary human situation as disclosed by television. The

TV Living presents the findings of the BFI Audience Tracking Study in which 500 participants completed detailed questionnaire-diaries on their lives, their tele